THE SHOW MUST GO ON!

The Theatre Support Fund+ have brought together the World Famous artwork of 16 of the West End’s biggest musicals to create our 'The Show Must Go On!' campaign. Supporting Acting For Others, The Fleabag Support Fund providing financial assistance across the UK to theatre workers in need.
THE SHOW MUST GO ON!
UPDATE!

£800,000 RAISED!

After shipping the iconic ‘The Show Must Go On!’ merchandise to more than 75 countries across the globe and taking over 70,000 orders to date, Theatre Support Fund+ has reached an incredible milestone by raising £800,000 pounds for Acting For Others, The Fleabag Support Fund and NHS COVID-19 Urgent Appeal. The money raised will go to those in the UK theatre industry who need it most.
£800,000 RAISED!

TSF+ x Northern Bloc

"At Northern Bloc, we love the arts and our local theatre was one of our first supporters. We've teamed up with the Theatre Support Fund+ to create our White Chocolate & Honeycomb ice cream which will be available exclusively at Waitrose. We hope the ice cream helps to bring a little bit of seasonal sparkle into peoples homes whilst supporting a struggling industry we all love." Josh, Co-founder
TSF+ x Northern Bloc

Wicked x Theatre Support Fund+

In October 2020 the Theatre Support Fund+ teamed up with Wicked London to become the charity partner for their annual Wicked Day fund-raising event. Through the sale of some special edition merchandise we were able to raise an additional £12,000 for the fund. As part of the celebration, South London artist Lionel Stanhope created a piece of art on the home of Wicked - The Apollo Victoria

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The design is a collaboration between London’s biggest musicals to create an image of unity in a time of uncertainty for the theatre industry. With the profits from sales going directly to the charities

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Renowned theatre, film, and TV actress Dame Judi Dench has praised the creators of ‘The Show Must Go On!’ merchandise, the Theatre Support Fund+ for raising £800,000 for charities Acting For Others, The Fleabag Support Fund and NHS COVID-19 Urgent Appeal.
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Dame Judi Dench Acting For Others President

"I have been devastated by the effects the pandemic has had on the theatre industry but I am also proud of what we have achieved by standing together through these times. Chris and Damien at the Theatre Support Fund+ have done such profound work by raising this incredible amount of monies. There are still many workers who need our support and I am delighted to be able to support their campaign. I wish them all the best in their continued journey to help freelancers until our theatres can open again, The Show Must Go On!"

Phoebe Waller-Bridge Acting For Others Vice President

"Their efforts have helped hundreds of freelancers who have received support from the Fleabag Support Fund and we wouldn't have been able to achieve this without the dedication, imagination and downright style that they brought to their campaign. I have been thrilled to be able to support this project and thank them deeply for choosing to donate to the Fleabag Support Fund. I'm consistently blown away by the care for and within the theatre community. Chris and Damien are two of its heroes!"

The Charities

Acting for Others

For every successful actor, there are hundreds of performers, backstage and front-of-house theatre staff who are not so fortunate. They may be suffering from illness, disability, or be caring for children with special needs. Many in our industry lend their support or put their name to other good causes but, like any profession, we also try to take care of our own. 

Fleabag Support Fund

The Fleabag Support Fund will partner with charities responding to the Coronavirus Covid-19 pandemic to provide grants to freelancers working in the theatre industry who are in urgent financial need and unable to work as a direct result of the coronavirus pandemic. 

NHS COVID-19 Urgent Appeal

The NHS Charities National Covid-19 Urgent Appeal was launched to acknowledge and support NHS staff, volunteers and patients impacted by Covid-19 across the country. The campaign was put together in liaison with national health service bodies, NHS Charities Together member charities and board.

The money raised is funding grants to help NHS charities support NHS staff, volunteers and patients in ways above and beyond what NHS funding can ordinarily provide, including wellbeing packs, rest and recuperation rooms, electronic tablets for isolated patients to communicate to loved ones. The funds will also resource vital care partnerships and longer term mental health recovery of staff and families