THE SHOW MUST GO ON!

The Theatre Support Fund+ have brought together the world famous artwork of London's West End musicals to create a t-shirt and range of merchandise raising vital funds for ACTING FOR OTHERS, THE FLEABAG SUPPORT FUND and the NHS COVID-19 URGENT APPEAL
THE SHOW MUST GO ON!

Stay Safe. Support the Theatre Community.

‘The Show Must Go On!’ reusable face mask, helping to support people working within the theatre industry at their time of need during the current UK theatre shutdown.
Stay Safe. Support the Theatre Community.

The design is a collaboration between London’s biggest musicals to create an image of unity in a time of uncertainty for the theatre industry. With the profits from sales going directly to the charities

The Charities

Acting for Others

For every successful actor, there are hundreds of performers, backstage and front-of-house theatre staff who are not so fortunate. They may be suffering from illness, disability, or be caring for children with special needs. Many in our industry lend their support or put their name to other good causes but, like any profession, we also try to take care of our own. 

Fleabag Support Fund

The Fleabag Support Fund will partner with charities responding to the Coronavirus Covid-19 pandemic to provide grants to freelancers working in the theatre industry who are in urgent financial need and unable to work as a direct result of the coronavirus pandemic. 

NHS COVID-19 Urgent Appeal

The NHS Charities National Covid-19 Urgent Appeal was launched to acknowledge and support NHS staff, volunteers and patients impacted by Covid-19 across the country. The campaign was put together in liaison with national health service bodies, NHS Charities Together member charities and board.

The money raised is funding grants to help NHS charities support NHS staff, volunteers and patients in ways above and beyond what NHS funding can ordinarily provide, including wellbeing packs, rest and recuperation rooms, electronic tablets for isolated patients to communicate to loved ones. The funds will also resource vital care partnerships and longer term mental health recovery of staff and families