Supporting The Theatre Industry

The Theatre Support Fund+ have brought together the world famous artwork of 16 of the West Ends biggest musicals to create our 'The Show Must Go On!' campaign. Supporting Acting For Others, The Fleabag Support Fund and the NHS Together Charities.
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Supporting The Theatre Industry
UPDATE!

£500,000 RAISED!

After shipping the iconic ‘The Show Must Go On!’ merchandise to more than 70 countries across the globe and taking over 50,000 orders to date, Theatre Support Fund+ has reached an incredible milestone by raising half a million pounds for Acting For Others, The Fleabag Support Fund and NHS COVID-19 Urgent Appeal. The money raised will go to those in the UK theatre industry who need it most.
£500,000 RAISED!

TSF+ x Northern Bloc

"At Northern Bloc, we love the arts and our local theatre was one of our first supporters. We've teamed up with the Theatre Support Fund+ to create our White Chocolate & Honeycomb ice cream which will be available exclusively at Waitrose. We hope the ice cream helps to bring a little bit of seasonal sparkle into peoples homes whilst supporting a struggling industry we all love." Josh, Co-founder
Get yours in Waitrose now!
TSF+ x Northern Bloc
The Show Must Go On! - Unisex Zip Hoodie
The Show Must Go On! - Unisex Zip Hoodie

The Show Must Go On! - Unisex Zip Hoodie

by Theatre Support Fund +

£35.00

‘The Show Must Go On!’ unisex hoodie, helping to support people working within the theatre industry at their time of need during the current UK theatre shutdown.

The design brings together the world famous artwork of London's West End musicals.

The profits from the sale of each hoodie will be split between Acting For Others, The Fleabag Support Fund and the NHS COVID-19 Urgent Appeal.

International Shipping Available 

Sizes Information 

width (cm) x length (cm)

S 46cm / 67cm

M 54cm / 70cm

L 61cm / 73cm

XL 64cm / 76cm

XXL 69cm / 79cm

Width Measurement is from Underarm to Underarm across the chest. Double width measurement to get all the way around the body.

Length is from the neck to the bottom hem.

Wicked x Theatre Support Fund+

In October 2020 the Theatre Support Fund+ teamed up with Wicked London to become the charity partner for their annual Wicked Day fund-raising event. Through the sale of some special edition merchandise we were able to raise an additional £12,000 for the fund. As part of the celebration, South London artist Lionel Stanhope created a piece of art on the home of Wicked - The Apollo Victoria

Learn More

The design is a collaboration between London’s biggest musicals to create an image of unity in a time of uncertainty for the theatre industry. With the profits from sales going directly to the charities

The Charities

Acting for Others

For every successful actor, there are hundreds of performers, backstage and front-of-house theatre staff who are not so fortunate. They may be suffering from illness, disability, or be caring for children with special needs. Many in our industry lend their support or put their name to other good causes but, like any profession, we also try to take care of our own. 

Fleabag Support Fund

The Fleabag Support Fund will partner with charities responding to the Coronavirus Covid-19 pandemic to provide grants to freelancers working in the theatre industry who are in urgent financial need and unable to work as a direct result of the coronavirus pandemic. 

NHS COVID-19 Urgent Appeal

The NHS Charities National Covid-19 Urgent Appeal was launched to acknowledge and support NHS staff, volunteers and patients impacted by Covid-19 across the country. The campaign was put together in liaison with national health service bodies, NHS Charities Together member charities and board.

The money raised is funding grants to help NHS charities support NHS staff, volunteers and patients in ways above and beyond what NHS funding can ordinarily provide, including wellbeing packs, rest and recuperation rooms, electronic tablets for isolated patients to communicate to loved ones. The funds will also resource vital care partnerships and longer term mental health recovery of staff and families